Your Auto Glass, Your Choice: How to Avoid Insurance Steering

Wyndshyld Auto Glass • November 3, 2025

Insurance Steering Explained: Choose Your Auto Glass Shop

In the case you’ve recently had to file an insurance claim for your vehicle’s windshield or auto glass, you might have noticed that your insurance company directs you toward a specific auto glass repair shop. This practice is called “insurance steering,” and understanding how it works is essential for making informed decisions about where to get your auto glass repaired or replaced.


What Is Insurance Steering?


Insurance steering happens when your insurance provider, adjuster, or claims representative recommends or guides you toward a particular auto glass company—often a larger, preferred partner—rather than giving you the freedom to choose the auto glass repair shop of your preference. This practice is common in the auto insurance industry to streamline the claims process, but it can sometimes influence your choice more than you realize.


Why Do Insurance Companies Steer?


They do this because big insurance companies partner with big-box, corporate auto glass service providers, as it’s in their best interest. Your auto glass repairs should be in your best interest, not the insurance company’s.


Learn about some of the frustrations drivers experience when being forced to use huge corporate providers versus the glass repair shop of their choice.


  • Higher Costs for Customers: Insurance companies may steer claims to large corporate auto glass services such as Safelite because they often receive bulk discounts or incentives, potentially leading to higher costs passed on to customers than at local or independent glass repair shops.


  • Limited Local Options: Steering claims to Safelite or other big-box brands can reduce competition, limiting customers’ choices and potentially resulting in less personalized service or higher prices than local providers.


  • Quality and Service Concerns: Some customers report inconsistent repair quality and variable customer service from large corporate glass companies, leading to dissatisfaction.


  • Potential for Unnecessary Repairs: There is concern that some larger corporations may sometimes recommend more extensive repairs or replacements than necessary, driven by profit motives.


  • Customer Experience and Transparency: Customers have expressed frustration with scheduling difficulties, inconsistent communication, and a lack of transparency about repair processes when dealing with large corporate glass shops.


What Does This Mean for You as a Consumer?


While insurance steering can simplify your claim process, it’s essential to know that you still have the right to choose where your auto glass is repaired or replaced. Here are some things to consider:


  • You Can Choose Any Shop: Regardless of what your insurer suggests, you're entitled to pick your preferred auto glass company. You’re not obligated to go to the recommended or suggested shop.


  • Ask Questions: If your insurer recommends a specific shop, ask why. Is it because of price, quality, or network agreements? Do your own research to ensure that the shop is reputable.


  • Check for Certifications: Look for shops with certified technicians, such as those with AGSC (Auto Glass Safety Council) or manufacturer certifications, to ensure quality and safety.


  • Read Reviews: Online reviews and ratings can give you insights into the shop’s reputation and customer satisfaction.


How to Take Control of Your Auto Glass Repair


  • Know Your Rights: You have the right to choose your auto glass repair shop, even if your insurer suggests otherwise.


  • Get Multiple Quotes: Contact several shops to compare prices, turnaround times, and warranty options.


  • Understand Your Coverage: Review your insurance policy to understand what is covered and whether you need to pay anything out of pocket.


  • Communicate Clearly: Let your insurer know that you prefer to choose your own shop and that you have the right to do so.


Why It Pays to Be Informed


While insurance steering is common, knowing your rights and options empowers you to make the best decision for your vehicle and budget. Don’t feel pressured to go to a shop just because your insurer suggests it. Quality, safety, and customer satisfaction should always come first.


Choosing a reputable, certified auto glass repair shop ensures your vehicle’s integrity and your safety. Do your research, ask questions, and select the shop that feels right for you—your insurance company’s recommendation is just one factor in your decision.


Do You Have Auto Glass or Windshield Damage in Marietta, GA?


If your vehicle has sustained auto glass damage in East Cobb, Roswell, Marietta, or Woodstock, GA, contact Wyndshyld Auto Glass. We offer insurance claims assistance and are a certified member of the Auto Glass Safety Council (AGSC). Click here for a free quote!

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